GM's difficulty in ramping up its new family of EVs built around the UItium battery platform has been well-documented. The end of production of the Chevrolet Bolt, which sold for less than $30,000, didn't help; with the little electric hatchback (and the slightly stretched Bolt EUV) no longer contributing to the sales charts, GM's Q1 EV sales fell by 21 percent.
The problems with assembling Ultium cells into battery packs appears to be in GM's past now. Cadillac Lyriqs are starting to become a common sight on the road, and GM CEO Mary Barra told
Bloomberg that GM expects to build between 200,000 and 300,000 Ultium-based EVs this year, a huge increase over
the 13,838 it managed to ship last year.
Meanwhile, Ford's EV "slump"
is nothing of the kind. In May, it sold 91 percent more F-150 Lightnings than last year. E-Transit sales were up 77 percent. And the Mustang Mach-E showed growth of 46 percent. In total, Ford's EV sales for the first five months of this year were up 87.7 percent on 2023, helped no doubt by the company's price cuts.
High double-digit sales growth (in Q1 2024) has also been occurring at Hyundai and Kia (up 56.1 percent), BMW (up 57.8 percent), Rivian (up 58.8 percent), Mercedes (up 66.9 percent), and Toyota (up 85.9 percent).
"As anticipated, Tesla's sales took a hit, influencing the overall market dynamics. However, a few brands saw significant EV sales increases, achieving over 50 percent year-over-year growth," said Stephanie Valdez Streaty, director of industry insights at Cox Automotive.